Case Study: When I Work boosts brand awareness and conversions with Veritonic

When I Work boosts awareness 19 ppt with Veritonic

When I Work, a leading employee scheduling and time tracking solution, sought to increase brand awareness and measure the effectiveness of its streaming audio and podcast ads. Their challenge was to determine which platform and ad type—host-read versus announcer—drove greater brand lift and conversions among their target audience. To tackle this, they turned to Veritonic and leveraged its pixel-based Brand Lift and Attribution capabilities.

Veritonic implemented a measurement solution using secure, privacy-safe exposure pixels attached to the ad impressions. The results demonstrated significant positive impacts, with lifts in Awareness (+19 percentage points), Favorability (+12 ppt), and Intent (+10 ppt). Veritonic's data revealed that host-read ads on one platform achieved up to a 2.7% conversion rate, providing When I Work with the insights needed to optimize future campaign investments for their target audience.

When I Work