Case Study: Westwood One Helps an Insurance Brand Improve Radio Ad Performance with Veritonic

Westwood One helps an insurance brand improve ad performance across 317 respondents with Veritonic

Westwood One, a major radio network, was working with a legendary insurance brand that was hesitant to invest in radio advertising due to a lack of confidence in its audio creative. The customer needed a way to benchmark its ads against industry norms and understand what would resonate with its target audience. To address this, Westwood One partnered with Veritonic and its audio analytics platform to conduct testing.

The solution involved Veritonic running two tests with consumer respondents to measure the impact of applying audio best practices, such as placing the brand name at the beginning of the ad and using a sonic logo. The results verified that these enhanced branding techniques drove better performance. The Veritonic data provided clear, objective proof that the optimized ads achieved consistently higher scores across key measures like likability and trustworthiness, leading to more compelling creative that drives purchase intent.

Westwood One