Case Study: Ulta Beauty drives holiday sales and audience engagement with Pandora For Brands and Veritonic

Ulta Beauty boosts audio ad intent by 9 points with Veritonic

Ulta Beauty, the largest beauty retailer in the US, faced the challenge of driving in-store holiday traffic and effectively reaching Black and Hispanic audiences. To address this, they partnered with Veritonic and Pandora to invest in audio advertising, moving beyond their traditionally visual-centric marketing approach.

The solution involved leveraging Pandora's Dynamic Audio technology, with Veritonic's platform used to analyze and score the audio ads for effectiveness. This approach measured key metrics like purchase intent and brand attributes. The results were significant, with Veritonic's analysis showing a +9pt increase in purchase intent among Hispanic audiences and a +7pt increase among African American audiences. All ads beat industry benchmarks, successfully driving sales within these key demographics.

Ulta Beauty