Case Study: TalkTalk boosts brand awareness with Veritonic's audio brand lift solution

TalkTalk boosts brand awareness by 8 ppts with Veritonic

TalkTalk, a provider of broadband network services, aimed to maximize brand awareness with its audio advertising. Partnering with their agency AudioPlus, they needed to ensure their audio ads were optimized for their target audience. To meet this challenge, they turned to Veritonic's built-for-audio Brand Lift solution.

Veritonic's solution used pixel-based capabilities to measure the campaign's impact on brand awareness, favorability, and intent. The vendor provided second-by-second engagement data, which identified the specific parts of the ad that resonated with listeners. The campaign was extremely effective, resulting in an 8 percentage point increase in brand perception and significant lifts of 9 percentage points each for intent and favorability among key audience segments.

TalkTalk