Case Study: Subway boosts ad recall and emotional resonance with Veritonic

Subway boosts ad recall by 76% with Veritonic

Subway, a global brand, faced the challenge of determining what music to use in its national and global ad campaigns that would resonate across multiple demographics while aligning with its brand identity. They needed a fast, effective, and repeatable solution. To solve this, Subway leveraged the creative measurement solution from Veritonic.

Veritonic's approach involved analyzing and scoring Subway's audio assets against industry benchmarks. By surveying over 3,000 panelists across six key international markets, Veritonic measured metrics like recall, engagement, and purchase intent. This process enabled Subway to select the most effective tracks, which resulted in a 76% increase in recall and a 40% increase in the emotional resonance of their ads.

Subway