Case Study: Sport Clips boosts audio ad effectiveness with Veritonic

Sport Clips boosts brand awareness by 15 ppts with Veritonic

Sport Clips Haircuts, a leading hair care franchise, sought an innovative way to advertise a new scent for its signature service. Partnering with audio agency Play Audio Agency, they aimed to identify the perfect voiceover for their ASMR-style ad to maximize brand awareness, intent, and engagement among their target male audience. They utilized Veritonic's audio creative measurement capabilities to test and optimize their creative assets before launch.

Using Veritonic's platform, Sport Clips tested ten different voiceover options to measure attributes like authenticity and relevance. The data provided by Veritonic identified the top-performing ads, enabling them to make informed decisions. The results showed significant increases across key metrics, including a +5 ppt increase in relevancy and a +4 ppt increase in authenticity. All ads increased brand awareness by +15 ppts, allowing Sport Clips and Play Audio Agency to confidently bring a highly effective ad to market.

Sport Clips Haircuts