Case Study: SmileDirectClub boosts recall and brand confidence with Veritonic audio branding

SmileDirectClub boosts recall 25% with Veritonic

SmileDirectClub, the world's largest telehealth clear aligner company, faced the challenge of conveying its brand promise of confidence through marketing. The company partnered with Veritonic and used the Veritonic Audio Intelligence Platform to help develop and test an audio logo that would create a positive and memorable connection with consumers.

Veritonic's platform was used to assess six different audio logo treatments developed with a sonic branding agency. Each treatment scored above platform benchmarks. The selected logo performed 21% above the norm for its vertical, scored 17% above the norm for attributes like happiness, and achieved 25% higher recall among families with children. Veritonic's testing also guided the strategic decision to initially launch a version containing the brand name for greater recognizability.

SmileDirectClub