Case Study: Pharma Leader boosts recall and brand affinity with Veritonic Audio Intelligence

Pharma Leader boosts recall 13% with Veritonic

A major pharma leader faced the challenge of standing out in the competitive IBS medication market. They aimed to build a sonic brand that was welcoming, optimistic, and trustworthy, moving away from subjective stakeholder opinions to a more scientific, audience-driven approach. They partnered with Veritonic to leverage its Audio Intelligence platform for quantifiable audience insights.

Veritonic tested six mnemonic treatments with the target audience, measuring for recall and key attributes like likability. The solution provided the empirical evidence needed to select a winning audio logo. The results were significant, with the chosen creative achieving a 13% higher recall rate than the next best option and scoring 23% above the CPG benchmark for likability. Armed with this data, the pharma leader successfully launched one of the sector's first comprehensive sonic identities.