Case Study: Octave Audio boosts brand lift insights with Veritonic

Octave Audio boosts awareness and intent with Veritonic

Octave Audio, a collaborative start-up from Bauer Media and News UK, wanted to verify the impact of its audience targeting service on the advertising campaigns for its clients, a major music streaming platform and a major digital bank. To meet this challenge, Octave partnered with vendor Veritonic and leveraged its brand lift research platform.

Veritonic's solution measured key brand metrics like awareness, favorability, and intent for both campaigns. The results verified the effectiveness of Octave's targeting, showing a double-digit lift in brand favorability among non-users for the streaming service and increased intent to use the banking app. Veritonic's analysis also provided creative insights, identifying the most engaging parts of each ad to help optimize future performance.

Octave Audio