Case Study: Mercedes-Benz boosts brand favorability and purchase intent with Veritonic

Mercedes-Benz lifts purchase intent 18% with Veritonic

Mercedes-Benz sought quantitative proof that its audio ads, created for a Women's History Month campaign with Wonder Media Network, were successfully resonating with its target audience. To measure the impact, they utilized the audio research and analytics platform from vendor Veritonic.

Veritonic tested four different ad creatives against a tier-1 automotive benchmark. The solution resulted in significant lifts across key metrics, including a double-digit increase in purchase intent and major improvements in brand perception. Veritonic's analysis proved the campaign's success, showing an 18-point lift in purchase intent from a bonus episode and a 21-point lift in the perception that Mercedes is dedicated to gender equity.

Mercedes-Benz