Case Study: Katz Radio Group drives Hispanic audience awareness with Veritonic

Katz Radio Group boosts Hispanic brand awareness to 76% with Veritonic

Katz Radio Group partnered with a smart home technology company to boost engagement among Hispanic consumers. To measure the impact of their Spanish radio advertising campaign on brand awareness and purchase intent, they turned to the vendor Veritonic and its audio analytics platform.

Using the Veritonic platform, Katz measured the campaign's effectiveness. The results showed significant success: the brand achieved 59% unaided top-of-mind awareness and 76% aided awareness among Hispanics, outperforming non-Hispanic audiences. Furthermore, 68% of Hispanic respondents said they would consider the brand for their next purchase. Veritonic's analytics demonstrated the campaign's direct impact on key brand health metrics.

Katz Radio Group