Case Study: Katz Digital achieves strong brand lift for political audio campaigns with Veritonic

Katz Digital drives +33 ppt awareness lift with Veritonic

The customer, Katz Digital, in partnership with their agency National Media Insights, faced a challenge from a political candidate who wanted to understand the incremental impact of audio advertising compared to a long-standing TV campaign. To address this, they leveraged the Brand Lift solution from vendor Veritonic to measure lifts in awareness, favorability, and intent among key voter demographics.

Veritonic implemented a pixel-based approach to identify target audience members exposed to the campaigns and deployed surveys to measure key metrics. The solution's results showed that streaming audio campaigns performed nearly equal to TV, with a +33 percentage point lift in awareness and a +25 point lift in intent. It also slightly outperformed TV in favorability with a +29 point lift. The success of the campaign, measured by Veritonic, led to the agency being awarded a prestigious Reed Award.

Katz Digital