Case Study: Katz Digital helps a state boost vaccine favorability with Veritonic Brand Lift

Katz Digital boosts vaccine favorability 170% with Veritonic

Katz Digital partnered with Veritonic to address a challenge faced by a state government with low vaccine rates. The goal was to reduce COVID-19 vaccine hesitancy and encourage favorable perceptions of vaccination through a podcast advertising campaign. Katz Digital utilized Veritonic's brand lift capabilities to measure the campaign's impact on listener intent and perception.

Using Veritonic's solution, Katz Digital measured second-by-second engagement to identify the most effective ad verbiage. The campaign was highly successful; among the unvaccinated, it positively shifted favorable perceptions by 170% and made those exposed 25% more likely to receive a vaccine. Veritonic's detailed data provided crucial creative insights that drove these significant results.

Katz Digital