Case Study: Ghirardelli achieves higher emotional resonance and engagement with Veritonic

Ghiradelli boosts emotional resonance 8% with Veritonic

Ghiradelli faced a 24-hour time crunch to select the best audio tracks for two national TV spots. The chocolate brand needed data-backed confidence for their decision and turned to vendor Veritonic for its predictive audio analytics and creative testing service.

Using Veritonic's instant predictive scoring capabilities, Ghiradelli tested several music tracks against key brand attributes with a target female audience. The solution provided by Veritonic enabled them to choose a track that resulted in an 8% higher emotional resonance and a 73% increase in overall engagement for their ads.

Ghiradelli