Case Study: Burlington boosts engagement with Veritonic

Burlington boosts online engagement 76% with Veritonic

Burlington, a major US retailer, faced the challenge of selecting the most effective audio for its television campaign to ensure the content resonated with its target audience. To do this, they partnered with Veritonic and leveraged its creative testing platform to analyze how different music tracks performed against key brand attributes.

Using Veritonic's measurement solution, Burlington tested multiple audio tracks with its target demographic. The platform identified the soundtrack that scored highest for emotional response and memorability. As a result, ads featuring Veritonic's winning music saw a 76% increase in online engagement and a 20% higher emotional response, allowing Burlington to optimize its ad spend and make confident creative decisions.

Burlington