Case Study: Bayer boosts purchase intent and brand trust with Veritonic Audio Intelligence

Bayer boosts purchase intent 19% with Veritonic

The pharmaceutical company Bayer needed to ensure its new cause-based podcast campaign, Bayer Innovations, would resonate with its target audience and project authenticity. To achieve this, Bayer partnered with Veritonic and leveraged its Audio Intelligence Platform to assess the creative effectiveness of its ads.

Veritonic's solution involved benchmarking Bayer's ads against industry norms for key metrics. The results showed the ads scored 12-14% higher than averages for authenticity and trustworthiness, and 28% higher for likability. Purchase intent beat the pharma average by 19%, and the campaign drove a 4% brand lift among existing customers.

Bayer