Case Study: a major American retailer achieves faster, data-backed ad music selection with Veritonic creative testing

a major retailer gets music ad testing results in 7 days with Veritonic

A major American retailer needed to quickly determine which music for its upcoming national TV campaign would resonate most favorably with its target audience. The brand turned to Veritonic and its Creative Testing technology to get verifiable data on which musical option best elicited an emotional response and articulated its key brand attributes.

Veritonic utilized its Predictive AI technology combined with human panel testing to provide a solution. The process narrowed down the options with predictive scoring and then validated the top choice with the target audience. The retailer received its results in just seven days, with both methods unanimously identifying the same top-scoring creative. This gave the brand the confidence to go to market with its most optimized ad.