Case Study: a leading ecommerce platform boosts brand recall and intent with Veritonic Creative Measurement

a ecommerce platform boosts recall 5 points and intent 4 points with Veritonic

An ecommerce platform, a leading provider of essential internet infrastructure, sought to identify a new brand voice that would resonate with its target demographic of small business owners and decision makers. To ensure this new voice would drive memorability and intent to take action, the platform turned to Veritonic and its Creative Measurement technology to test and analyze potential audio assets.

Using Veritonic's creative measurement solution, the platform surveyed its target audience to compare six different voiceover options against key metrics like brand recall and intent, as well as attributes including trust and relevance. The data from Veritonic clearly identified a winning voice, which significantly outperformed the others and scored five points higher than the industry benchmark for recall and four points higher for intent.