Case Study: Westwood One cuts aircheck search time from hours to minutes with Veritone Discovery

Westwood One Cuts Down 4-Hour Aircheck Searches to a Matter of Minutes

Westwood One, America's largest audio network, faced a significant challenge in manually tracking and locating specific ad content, such as live reads, across its vast library of programming. This process was extremely time-consuming, with staff often spending hours searching through audio files to fulfill advertiser requests for airchecks, hindering their efficiency and ability to provide timely service.

By implementing Veritone Discovery, Westwood One automated this arduous task. The solution captures and transcribes content, allowing staff to quickly search for and locate specific ads. With additional support from the Veritone customer success team, they created customized watch lists to further scale the process. This transformed a manual, hours-long search into a matter of minutes, saving a substantial amount of time. The efficiency gained has become a key competitive advantage, helping Westwood One win and retain advertisers by providing rapid, verified proof of performance and increasing valuable client engagement.

Westwood One

Brandon Berman

Executive Vice President of Sales and Sports Partnerships