Case Study: TotalEnergies 24h Nürburgring accelerates live race content access with Veritone Digital Media Hub

Veritone and Partners Activate 24 Hours of Action-packed Live Racing Content at the 50th ADAC TotalEnergies 24h Nürburgring

TotalEnergies 24h Nürburgring, the organizer of the 50th ADAC TotalEnergies 24h Nürburgring race, needed a faster way to gather, organize, and distribute massive amounts of live race footage across a 15-mile track to teams, sponsors, manufacturers, and media. Veritone helped address this challenge with its Digital Media Hub, a cloud-based media management and monetization solution powered by Veritone’s Enterprise AI platform.

Veritone’s solution centralized all race content in one cloud hub and used AI capabilities such as OCR, speech-to-text, and logo recognition to make footage easier to search and share in near real time. As a result, stakeholders could quickly find and download relevant clips, and race footage was made available within minutes. The event also saw strong audience reach, including over 2.1 million YouTube views and 230,000 attendees, helping TotalEnergies 24h Nürburgring and its partners maximize media output and expand the race’s profile.