Case Study: Sounds Profitable reaches 20% of global audiences with Veritone Voice

Sounds Profitable Reaches 20% of The World’s Audiences With Ai Voice

Sounds Profitable, a popular podcast and newsletter on advertising, faced the challenge of translating its English content into Spanish to reach the fast-growing Latinx audience. They needed to do this without losing the distinctive voice of their host, Bryan Barletta, which was a key part of their brand identity. They turned to Veritone and its Voice technology for a solution.

Veritone provided a synthetic voice cloning solution, creating a model of Bryan's voice that could speak naturally in Spanish. The translated scripts were reviewed by bilingual experts to ensure accuracy. This approach allowed Sounds Profitable to effectively localize their content. The result was a significant spike in engagement, with Spanish-narrated podcast subscriptions outpacing the English version by 16% in less than 30 days, proving the success of Veritone's technology.

Sounds Profitable

Bryan Barletta

Voice of Sounds Profitable