Case Study: PROGRESS Monetizes Historic Film Archives with Veritone Digital Media Hub

PROGRESS Monetizes More than 20,000 Historic Films with Digital Media Hub

PROGRESS, a historic German film archive and distribution company founded in the former East Germany, held a vast collection of over 24,000 films it sought to monetize to fund preservation efforts. The challenge was to digitize this massive archive and generate detailed metadata to make the content easily searchable and licensable for its customers, a process that was previously manual and time-consuming. Veritone provided the solution with its AI-powered Digital Media Hub.

Using Veritone's platform and its ecosystem of more than 300 AI engines, PROGRESS automatically generated rich metadata through facial and object recognition. The solution also provided a white-labeled eCommerce marketplace, enabling customer self-service. The results were significant: PROGRESS now connects its entire archive to over 52,000 global clients, has automated its previously manual sales process, and has launched a German-language interface to better serve its core market.

PROGRESS

Gunnar Dedio

Chief Executive Officer