Case Study: a large international TV broadcaster achieves real-time ad efficacy reporting with Veritone

Large International TV Broadcaster - Customer Case Study

The customer, a large international TV broadcaster, faced the challenge of being unable to quantitatively prove the effectiveness of its TV advertising. This inability to correlate offline ad broadcasts with online consumer activity prevented them from capturing a greater share of advertiser budgets. Veritone addressed this problem using its aiWARE platform to intelligently verify ad placements.

Veritone's solution processed TV broadcasts in real-time to detect ad campaigns and correlated them with customer web analytics from sources like Google Analytics. This provided a near real-time dashboard showing the impact of ad campaigns, drastically improving operational efficiency. The results were significant; what was once impossible now took only minutes, empowering the ad sales team with one-click offline ad efficacy reports for the first time.