Case Study: Inter Milan expands content monetization with Veritone, Evolphin and AWS

Inter Milan Expands Content Distribution and Monetization With Combined Solution from Veritone, Evolphin and AWS

Inter Milan, a storied Italian football club, faced the challenge of managing and monetizing its massive library of video, audio, and imagery assets to deepen fan engagement and increase content revenue. To meet the insatiable demand for content from its global fanbase and streamline its production pipeline, the club needed a modern, AI-driven media platform. They partnered with vendor Veritone, utilizing its aiWARE cognitive services as part of the solution.

Veritone, in partnership with Evolphin and AWS, implemented a solution that used aiWARE to provide AI analysis, automatically generating metadata for assets, including transcriptions, face detection, and logo recognition. This made Inter Milan's entire library instantly searchable, dramatically improving productivity for its content teams. The results were substantial, with the processing of 300 TB of content yielding over 64.5 million logo detections and 20 million face detections, providing the club with powerful new tools to distribute, monetize, and gain critical insights from its media.

Inter Milan (Internazionale Milano