Case Study: Hubbard Radio St. Louis achieves a $70K renewal with Veritone Attribute

Hubbard Radio St. Louis renews $70K campaign with Veritone Attribute

Hubbard Radio St. Louis, a group of five terrestrial radio stations, faced a challenge common in their industry: their clients were increasingly seeking data-driven insights to evaluate ad spend across channels. This was difficult to accomplish in radio compared to digital advertising, making it hard to prove ROI and retain customer confidence. To address this, they turned to Veritone and its product, Veritone Attribute.

By implementing Veritone Attribute, Hubbard Radio gained access to valuable lift data that simplified performance reporting. This solution provided the insights needed to demonstrate the effectiveness of radio ads to their advertisers. The measurable result was a successfully renewed campaign worth $70,000, showcasing how Veritone's tools helped build client confidence and strengthen relationships.

Hubbard Radio St.