Case Study: Hubbard Radio St. Louis achieves a $70K renewal with Veritone Attribute

Hubbard Radio St. Louis Lands $70K Renewal With Lift Data From Veritone Attribute

Hubbard Radio St. Louis, a station group reaching 1.2 million listeners, needed to prove the return on investment for its radio advertisers. Clients were increasingly seeking detailed insights into their ad performance, which is a challenge for the radio medium compared to digital channels. To address this, Hubbard turned to the vendor Veritone and its AI-powered attribution solution, Veritone Attribute.

Veritone implemented its Attribute solution to correlate on-air ad campaigns with near-real-time website traffic lift. This provided Hubbard with actionable data to share with clients, demonstrating campaign effectiveness through metrics like geographic visitor data and high-performing dayparts. The solution had a direct measurable impact, helping Hubbard secure a $70,000 campaign renewal by building client confidence with verifiable performance reports.

Hubbard Radio St.

Sara Henry

Marketing Support Manager