Case Study: Copa90 accelerates global content publishing with Veritone's AI-powered multicloud MAM

Copa90 - Customer Case Study

Copa90, the world's largest independent football media business, faced a significant challenge in managing its vast archive of 350 terabytes of video content, which was stored across fragmented and disconnected systems like portable hard drives and individual cloud accounts. Their editorial teams lacked a comprehensive way to search for and discover assets. To become more agile, Copa90 needed a secure, cloud-native media asset management (MAM) system to organize, tag, and make their content instantly accessible for global teams and distribution. They partnered with Veritone to address this.

Veritone, along with BASE Media Cloud, implemented a multicloud solution using Veritone Core for MAM and the white-label Veritone Digital Media Hub. This allowed Copa90 to quickly migrate and index its entire archive with rich metadata. The solution drastically accelerated content delivery, enabling the team to publish fan reactions from events like the FIFA World Cup almost in real-time. Furthermore, Veritone's aiWARE platform is being integrated to automate tagging with AI, and the Digital Media Hub is opening new commercial licensing opportunities. The scalable system has supported massive growth, allowing Copa90 to successfully launch in new markets like China, where it gained over a million new followers.

Copa90

Barry Flanigan

Chief Product Officer