Case Study: WSCR Sports Radio Chicago achieves $95K in new business with Veritone Discovery

Chicago Radio Station Wins $95K In New Business by Providing Automated Airchecks

WSCR Sports Radio Chicago, a major Chicago sports radio station, faced a significant challenge in generating airchecks, which are audio proofs of advertisement broadcasts. The manual process of pulling these airchecks for advertisers was time-consuming and resource-intensive, hindering their account managers' abilities to deepen client relationships and secure long-term contracts. To address this, they turned to Veritone and its product, Veritone Discovery.

Veritone implemented its AI-powered Discovery platform, which automatically identifies and transcribes all broadcast content. This allowed WSCR staff to instantly search for and retrieve quality airchecks. The measurable result was a direct increase in revenue, as Sr. Account Manager Glenn Harris used the tool to secure a $95,000 multi-month extension with a key client by providing timely and effective airchecks, thereby improving customer satisfaction and optimizing ad campaigns.

WSCR Sports Radio Chicago

Glenn Harris

Senior Account Manager