Case Study: Carson Entertainment Group increases licensing revenue with Veritone Digital Media Hub

Carson Entertainment Group increases licensing revenue by 23% with Veritone Digital Media Hub

Carson Entertainment Group, which controls the library for The Tonight Show Starring Johnny Carson, faced a challenge with its outdated and cumbersome licensing website. Its old platform had poor search capabilities and was not accessible across devices, forcing staff to manually handle content requests. This inefficient process hindered their ability to generate and maximize licensing revenue, prompting them to seek a solution from vendor Veritone.

Veritone implemented its Digital Media Hub to modernize Carson Entertainment’s platform and unlock their 75-terabyte library. The solution provided a smooth, intuitive user experience with powerful search, including transcript-based discovery, and high-quality, secure video playback. As a result, staff productivity increased by up to 100% and the company saw a 23% rise in both the amount of content licensed and overall licensing revenue since making the switch to Veritone.

Carson Entertainment

Jonathan Sotzing

Director of Sales and Marketing