Case Study: Bonneville Seattle Media Group wins annual business with Veritone Attribute

Bonneville Seattle Earns Key Account’s Annual Business with Detailed Attribution Reporting from Veritone Attribute

Bonneville Seattle Media Group, a radio station group reaching over 650,000 weekly listeners, faced the challenge of proving that their clients' radio ads were effectively driving web traffic. Unlike digital advertising, radio lacked a natural method for attribution, making it difficult to demonstrate campaign performance and ROI to advertisers. The account team needed a solution to concretely link their broadcast campaigns to online audience engagement.

The group implemented Veritone's attribution solution, Veritone Attribute, to correlate airings with web traffic spikes in near-real time. Using detailed metrics and customized reports from Veritone, the team could show clients tangible proof of performance, including which creative, day parts, and stations were most effective. This allowed them to close a major deal with a key account, reduce client churn, and give advertisers the confidence to continually increase their spending on radio ads.

Bonneville Seattle Media Group

Rob Evans

Account Executive Bonneville Seattle