Case Study: Beasley Media Group achieves $400K in renewed business with Veritone Discovery

Beasley Media Group - Customer Case Study

Beasley Media Group's Philadelphia cluster, which owns and operates numerous radio stations, needed a way to prove the value of the unscheduled promotional spots it included with client advertising contracts. These promos did not appear on invoices and were difficult to quantify, making it a challenge to demonstrate full return on investment to their clients. They turned to Veritone and its Discovery product to address this issue.

Using Veritone Discovery, Beasley was able to generate detailed, quantifiable reports on promo performance, including audience impression data. This allowed them to convincingly show clients the total value they were receiving, even when paid ads were paused. This solution was directly responsible for helping an account executive secure over $400,000 in business renewals during the pandemic by proving advertising effectiveness and boosting client loyalty.

Beasley Media Group

Steve Simons

Account Executive