Case Study: SF Giants preserve and unlock their historic media archive with Veritone AI-powered asset management

Analog content comes to life as digital media that’s searchable and shareable

The San Francisco Giants faced the challenge of preserving and utilizing 60 years of historical analog media that was deteriorating in storage. Their legacy project required a way to digitize and add searchable metadata to this vast archive, a task they initially estimated would take 15 interns a full year. They partnered with vendor Veritone to find an efficient, modern solution using an AI-powered platform.

Veritone implemented its aiWARE platform and the Digital Media Hub to process and tag the unstructured content with AI-generated metadata. This solution allowed the Giants' media team to instantly find and share previously hidden content, such as a vintage Willie Mays clip, which greatly enhanced their storytelling and fan engagement, especially during the pandemic. The project successfully transformed their archive into a discoverable, living resource, preserving the club's history for future generations.

SF Giants

Brad Martens

Director, Media Systems and Workflow