Case Study: Mondelez improves promotion forecasting and planning with Veritico

Mondelez - Customer Case Study

Mondelez, a major global snack company, faced challenges with fragmented promotion planning, a slow approval process, and low sales forecast accuracy. To address this, they partnered with vendor Veritico to unify their approach and implement a solution focused on promotion planning and forecasting.

Veritico implemented a single system to consolidate promotional and non-promotional forecasts, standardizing approval workflows and providing always-on access to planning data. This solution increased forecast accuracy by 20 percentage points, from 50% to 70%, leading to faster decision-making, improved cross-functional alignment, and better promotion profitability for Mondelez.

Mondelez

Jan Stránský

Sales Operations Manager