Case Study: METRO Slovakia achieves leaner promotions and higher margin with Veritico PROMO

METRO - Customer Case Study

Metro Slovakia, a subsidiary of the international wholesaler METRO AG, wanted to improve the control and profitability of its promotional handouts. The challenge was to ensure the items featured were both sensible and profitable. Logio implemented the vendor Veritico's PROMO solution to address this need and design a more balanced, data-driven promotion.

The Veritico PROMO solution analyzed the client's extensive product portfolio to score items for suitability and profitability, then automatically assembled optimal promotional handouts. This data-led approach resulted in a 25% reduction in brochure size while maintaining sales, a 1 percentage point increase in promotional margin, and an overall higher profit on promoted items.

METRO