Case Study: Kofola improves promotion forecasting and reduces stock write-offs with Veritico PROMO

Kofola - Customer Case Study

Kofola, a leading soft drinks producer in Central and Eastern Europe, needed to optimize its promotional activities to prevent margin erosion and reduce stock write-offs. To address this challenge, they partnered with vendor Veritico and implemented the Veritico PROMO solution for fact-based promotion planning.

Veritico connected the client's sales, marketing, and supply chain departments onto a single platform, enabling bilateral data sharing. The implemented solution improved promotion forecast accuracy to 76% and aligned promotion types and lengths with business goals. This resulted in a 14% reduction in expired stock depreciation and improved on-shelf availability for Kofola.

Kofola