Case Study: Clay Achieves $150K in Added ARR and $175K in Savings with Verisoul

How Clay added $150K of ARR and saved $175K by stopping repeat signups

Clay, a popular sales personalization and product-led growth company, faced significant challenges with fake accounts that were exploiting its free trial system. These fraudulent sign-ups, created by bots and duplicate users, distorted the company's conversion metrics, increased operational costs, and led to intellectual property theft through data scraping. The company needed a solution to accurately identify and block these fake accounts to protect its business.

To address this, Clay implemented the Verisoul platform, which utilized device fingerprinting, account linking, bot detection, email intelligence, and proxy detection. The solution provided real-time decisions on account authenticity. As a result, Verisoul identified that 47% of sign-ups were fake. This led to $175,000 in cost savings from prevented credit abuse and generated an additional $150,000 in annual recurring revenue by converting previously fraudulent users to paid accounts, all within the first month.

Clay

Yash Tekriwal

Founding GTM