Case Study: Consumer Orbit achieves precision TV audience targeting and 30%+ reach & frequency gains with Verisk Marketing Solutions

How Consumer Orbit leverages Verisk data to help advertisers more precisely reach their ideal TV audiences

Consumer Orbit, a leading aggregator of anonymized consumer behavior data that connects TV and digital advertising, needed a single source of truth to validate and connect massive, disparate data sets and to achieve broad U.S. consumer coverage. To solve this, Consumer Orbit tested and licensed data from Verisk Marketing Solutions (Verisk) as the foundational partner to verify accuracy across its other data sources.

Verisk provided comprehensive consumer coverage—more than 250 million persistent IDs and 120 million households with demographic, location, and offline contact markers—allowing Consumer Orbit to validate, enrich, and better connect its licensed data. With Verisk’s data, Consumer Orbit enabled zip-code-level behavioral targeting, increased reach and frequency by over 30%, launched the Consumer Momentum product, and forecasts a doubling of revenue by the end of 2023.

Consumer Orbit

Jay Huckabay

President & CEO