Case Study: Ziraat Bank improves millennials’ access to financial services with VeriPark’s Mobile Wallet

Ziraat Bankası reaches 400,000 downloads with Veripark Mobile Wallet

Ziraat Bankası, one of Turkey's largest banks, sought to improve access to financial services for millennials and young professionals as part of its digital transformation. The challenge was to support the launch of its innovative Bankkart Combo, a two-in-one debit and credit card, with a seamless mobile experience that would lower costs and appeal to a digitally-native audience. Ziraat Bankası partnered with Veripark to develop a mobile wallet solution to meet this need.

Veripark implemented a Mobile Wallet using its VeriChannel platform, delivering a native iOS and Android application with features like NFC payments, expense tracking, and simplified enrollment. The solution successfully supported the new card product and drove significant adoption, achieving over 400,000 downloads and 300,000 campaign enrollments in a short time. This allowed Veripark to help Ziraat Bankası effectively reach its target demographic and expand financial inclusion.

Ziraat Bankası