Case Study: Ziraat Bankası improves merchant loyalty and digitalizes SME transactions with VeriPark’s Merchant Platform

Ziraat Bankası launches merchant platform in 3 months with Veripark

Ziraat Bankası, one of Turkey's largest banks, sought to improve relations and increase loyalty among its merchant customers by digitalizing their operations. The bank partnered with Veripark to build a specialized platform, leveraging Veripark's existing VeriChannel solution to address this challenge.

Veripark implemented the "My Merchant" Platform, which integrated seamlessly with the bank's infrastructure and featured single sign-on access. The solution enabled merchants to manage POS systems, place orders, and release credit card blockages early. This resulted in a significant measurable impact, with the platform averaging 5,000 daily logins, 14,000 report views, and 1,000 early blockage release requests, greatly increasing merchant satisfaction and operational efficiency for Ziraat Bankası.

Ziraat Bankası