Case Study: JS Bank achieves better customer engagement with VeriPark and Microsoft Dynamics 365

JS Bank connects 300 branches across 172 cities with VeriPark

JS Bank, a rapidly growing financial institution in Pakistan, sought to move beyond transactional relationships and become a trusted advisor to its clients. Its challenge was a lack of an effective end-to-end CRM system, which prevented it from gaining a unified, 360-degree view of customer activities and pain points across its many branches and service channels. To address this, the bank turned to vendor Veripark for a solution.

Veripark implemented its VeriTouch customer engagement solution, built on the Microsoft Dynamics 365 platform. This provided JS Bank with a single customer view, integrating data from all touch points to enable personalized service and timely interventions. The solution equipped staff with the insights needed to improve customer service standards and turnaround times. While the case study notes the project is in the design phase, JS Bank's leadership anticipates a highly successful implementation and a strong return on investment from their partnership with Veripark.

JS Bank