Case Study: Generali achieves faster, easier insurance service with VeriPark Omni-Channel Delivery and CRM

Generali expands omni-channel insurance service with VeriPark across 7 out of 10 major banks in Turkey

Generali Insurance, part of the global Generali Group, wanted to provide the fastest, easiest, and most suitable service to its customers through modern delivery channels, particularly for car and traffic insurance. To support its customer-centric motto and expand its market in Turkey, the company partnered with vendor VeriPark to meet this challenge.

VeriPark implemented its Omni-Channel Delivery and CRM solution for insurance, which included the VeriTouch CRM platform and the VeriChannel omni-channel delivery solution. This provided Generali's sales representatives with a 360-degree customer view to generate tailored offers and gave customers real-time access from a wide range of platforms. As a result, VeriPark helped Generali advance its customer-centric systems, aiming to increase policy holders and improve the reputation and efficiency of the insurance industry.

Generali