Case Study: DSK Bank drives digital innovation and CRM-led growth with VeriPark and VeriTouch

DSK Bank boosts CRM sales 514% with VeriPark

DSK Bank, the largest retail bank in Bulgaria, faced a challenge with its fragmented legacy systems and paper-based processes, which prevented it from delivering an excellent, customer-centric experience to drive sales. The bank sought a new approach to customer relationship management and partnered with vendor Veripark to implement its VeriTouch solution, built on Microsoft Dynamics 365.

Veripark implemented a comprehensive CRM system that provided a 360-degree customer view, automated sales and marketing campaigns, and enabled a fully digital customer onboarding journey. The solution delivered significant results for DSK Bank, including an 11x increase in customer response rates to offers, a 514% increase in CRM sales over two years, and the ability to run highly successful marketing campaigns with an average 8.67% conversion rate.

DSK Bank