Case Study: AXA Gulf boosts conversion and renewal rates with VeriPark CRM

AXA Gulf boosts conversion from 6% to 26% with VeriPark

AXA Gulf, a major insurer in the Gulf region, faced challenges due to its reliance on manual workflows and a lack of a unified customer view. This made it difficult to track customer activity across channels, follow up on leads effectively, and analyze data for marketing and sales. To address this, AXA Gulf partnered with vendor Veripark to implement its VeriTouch CRM solution built on Microsoft Dynamics 365.

The Veripark solution provided a single view of the customer and automated key workflows. This resulted in significant measurable improvements: customer onboarding time was reduced by almost 40%, online conversion rates increased from 6% to 26% in one year, and renewal rates increased by 5%. The implementation has become integral to AXA Gulf's sales and customer service operations.

AXA Gulf