Case Study: Alternatif Bank achieves unified customer engagement and sales efficiency with VeriPark's VeriTouch CRM

Alternatif Bank boosts sales success 11% with Veripark

Alternatif Bank, a Turkish bank aiming to be a preferred financial institution, faced a challenge with its customer data being stored in various siloed systems. This made it difficult for employees to access information and manage marketing campaigns efficiently. The bank sought a single, centralized CRM platform and selected VeriTouch, a CRM solution for banking from vendor Veripark.

Veripark implemented its VeriTouch CRM, which integrated seamlessly with the bank's existing systems. The solution provided a single platform for a 360-degree customer view, automated workflows, and personalized dashboards. The results included freeing up 45 man-days per year for sales, generating an 11% sales success rate from uploaded offers, and acquiring 3% of new business prospects as customers. This led to increased sales performance, improved customer engagement, and greater employee satisfaction.

Alternatif Bank