Case Study: Leading Global Distribution Technology Company achieves reduced churn, lower costs, and a streamlined content workflow with Verimatrix Analytics

Leverage Analytics and Data Insights to Increase Revenue

Leading Global Distribution Technology Company, an OTT provider, needed to retain subscribers and minimize churn as a blockbuster title approached its series finale but faced fragmented consumption data, poor transparency with content partners, and inefficient QoE troubleshooting. They engaged Verimatrix and its Verimatrix Analytics cloud-based SaaS to gain timely, unified insights across devices and assets.

Verimatrix implemented its Analytics platform to unify data sources, provide device micro‑scoping, preloaded dashboards, and audience segmentation, enabling quick identification of playback issues and dormant subscribers. As a result, the customer lowered overall costs, streamlined content workflows, improved contract compliance and viewer insights, and executed targeted retention campaigns that reduced churn risk around key content events.