Case Study: UNC Greensboro boosts recruitment and mobile engagement with Verified Studios

UNC Greensboro - Customer Case Study

UNC Greensboro’s Bryan School of Business and Economics partnered with Verified Studios to overhaul its outdated website, which was not mobile-friendly and had confusing navigation that made it hard for prospective students and other audiences to find key information. The school wanted a site that would work as an effective recruitment funnel while also serving students, faculty, staff, alumni, and other stakeholders.

Verified Studios redesigned the site with a user-centric information architecture, responsive design, and streamlined navigation that made important content easier to reach in just one or two clicks. The new site now looks strong on all devices and better supports recruitment and engagement, driving a 25% increase in unique page views, a 35% increase in time spent per page, a 30% increase in new mobile users, and a 32% decrease in mobile bounce rate.

UNC Greensboro