Case Study: Better Business Bureau Achieves 700% Traffic Growth with Verified Studios

Better Business Bureau - Customer Case Study

Verified Studios worked with the Better Business Bureau, a long-established offline brand that was struggling to compete online in 2008. BBB.org had weak search visibility, fragmented technology across many independent franchises, and a limited Reliability Report that made it hard to stand out against Yelp and Yahoo! Local.

Verified Studios centralized key content into a shared web experience, improved the BBB Reliability Report with richer content and social features, and implemented data-driven SEO and unified analytics across most franchises. The result was a 700% increase in traffic across more than 100 web properties, 78 million new visitors in 2012, and continued annual traffic growth of 35% since the end of 2010.

Better Business Bureau