Case Study: JTI achieves 223% higher conversions with Veriff

JTI Philippines preventing youth access to products and improving customer conversion by more than 200%

JTI Philippines, part of Japan Tobacco International, needed a faster and more reliable way to verify that only adults aged 18 and above could access its digital ecosystem and participate in online brand activities. Its previous verification process relied on manual ID reviews, which became inefficient as the company expanded its online presence.

Veriff implemented identity verification and biometric solutions for website registrations, online event access, and raffle prize claims. With Veriff, JTI increased verified users from 11,000 to 37,000, reduced prize-claim turnaround time from 48 hours to minutes, and improved conversions by 223% while also helping detect fraud and suspicious behavior.

JTI

Erika Viveiros

Marketing Director