Case Study: Bennington Marine streamlines dealer and retail operations with Verenia CPQ

A Verenia Case Study

Preview of the Bennington Marine Case Study

Bennington Marine - Customer Case Study

Bennington Marine, a leading manufacturer of pontoon boats, faced a challenge with its operations divided across multiple platforms for dealers and retailers. To integrate these systems into one unified platform, they chose to implement Verenia's configure, price, quote (CPQ) software in 2014.

Verenia's CPQ solution provided an all-in-one system that combined product configuration, ecommerce, and a self-help portal. This implementation streamlined the sales process, ensured 100% accurate quotes, and allowed users to work from any device. The results were significant, with over 700 dealers and 5,000 customers using the platform to process more than $500 million in business by January 2016.


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Bennington Marine

Sue P.

Bennington Marine


Verenia

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