Case Study: Parachute improves page load times by 60% with Vercel

Parachute improves site page load times by 60% in one month

Parachute, a modern lifestyle brand, needed more customization and flexibility than Shopify’s out-of-the-box setup could provide as the business grew. The team wanted to maintain strong SEO and site performance while moving to a more scalable, modern architecture, and chose Next.js as part of the transition to Vercel.

Vercel helped Parachute migrate from its React-based site in less than a month and then move to the Vercel platform in under an hour. By using Vercel’s deployment platform, Incremental Static Generation, and integrations with Shopify headless commerce and Contentful, Parachute improved page load times by 60% while keeping content fresh and workflows efficient.

Parachute

Neel Rao

Principal Software Architect